1. INTRODUCTION
In this privacy policy we explain how we collect and use your personal information. This privacy policy applies to all personal information we process about you. Homely Living is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
CONTACT DETAILS
Our full details are
Full name of legal entity: Homely Living London Ltd
Email address: hello@homely-living.com
Postal address: 66 Orbis Wharf, Bridges Court Rd, London, SW113GW
It is crucial that the personal information we hold about you is accurate and up to date. Kindly notify us via email at hello@homely-living.com if your personal details change at any time.
By using our Website or services, you confirm that you are over the age of 13 and agree to the practices detailed in this Privacy Policy. We encourage you to read it carefully.
2. WHAT PERSONAL DATA WE COLLECT, THE PURPOSES OF PROCESSING, AND THE LEGAL BASIS
Personal data is any information that can identify an individual and doesn’t include data where your identity has been removed (anonymized data).
We may process the following categories of personal data about you:
- Communication Data: This includes any communication you send us, whether through our website’s contact form, email, text messages, social media messaging, social media posts, or other communication methods. We process this data for the purposes of communicating with you, maintaining records, and for the establishment, pursuit, or defence of legal claims. Our lawful ground for this processing is our legitimate interests, which, in this case, are to respond to communications, keep necessary records, and establish, pursue, or defend legal claims.
- Customer Data: This includes data relating to your account and the services we provide, such as your name, title, previous address, email address, and phone number, details related to your property or tenancy (as applicable), and, where necessary for administrative purposes such as refunds or payments, bank account details. We process this data to manage your account, provide the agreed-upon services, maintain records of our interactions, and communicate regarding your property or tenancy. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract, as well as our legitimate interests in running our business efficiently and managing our finances.
- User Data: This includes data about how you use our website and any online services, along with any data you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided, to maintain the security of our website, to create backups of our website and/or databases, and to enable the publication and administration of our website, other online services, and our business. Our lawful ground for this processing is our legitimate interests, which, in this case, are to enable the proper administration of our website and our business.
- Login Data and Website Usage: We log all details (including IP addresses) for any attempt to log in to our systems. This is to provide us with information to prevent brute force attacks and for our security purposes. This includes retaining the IP address and identity of a successful login. Our lawful ground for this processing is our legitimate interests, specifically to maintain the security of our systems and protect against unauthorised access.
We also process data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you, and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests, which, in this case, are to enable the proper administration and growth of our website and business, and to inform our marketing strategy.
- Right to Rent Data: This includes data about your immigration status in the UK. We use this data to establish your legal right to rent property in the UK. Our lawful ground for processing this data is a Legal Obligation.
- Telephone Recording Data: This may include details about your agreement. We use this data to address any complaints that may be made against us as a member of the Property Redress Scheme. Only calls to and from our office line are recorded, and these recordings are held by our telephone provider, RingCentral. Our lawful ground for this processing is our legitimate interests in defending legal claims and complying with regulatory requirements.
- Sensitive Data: We do not collect any Sensitive Data about you. As defined under data protection law, sensitive data includes details concerning your racial or ethnic origin, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. Similarly, we do not collect any information regarding criminal convictions and offences.
Where we are legally required to collect personal data, or where it is necessary under the terms of our contract with you, and you fail to provide that data when requested, we may not be able to fulfil our contractual obligations (for example, to provide our services to you). In such cases, we may have to cancel the requested service, but we will notify you accordingly at the time.
We will only use your personal data for the specific purposes for which it was collected or for a reasonably compatible purpose if necessary. For further information on this, please contact us at hello@homely-living.com. Should we need to use your personal data for an unrelated new purpose, we will inform you and explain the legal basis for the processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision-making, including profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data directly from you when you provide it to us, for example, by sending emails or completing forms on our website.
We may also receive data from various third parties, such as analytics providers like Google (based outside the EU), advertising platforms like Spareroom and Facebook (based outside the EU), search information providers like Google (based outside the EU), and providers of technical, payment, and delivery services, including data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register (based inside the EU).
We may also receive data about tenants from the Referencing Agency as part of our referencing process.
4. MARKETING COMMUNICATIONS
Our lawful basis for processing your personal data to send you marketing communications is our legitimate interests (namely, to grow our business and keep you informed about relevant services).
Under the terms of the Privacy and Electronic Communications Regulations (PECR), if your organisation is a limited company or other corporate body, we may send you marketing communications via email based on our legitimate interests in promoting our services to businesses, but only when we believe the content is relevant to your business activities as a landlord.
You have the right to opt out of receiving marketing communications from us at any time by contacting us directly.
Before we share your personal data with any third party for their own direct marketing purposes, we will obtain your explicit consent.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us via email at hello@homely-living.com. If you wish to object specifically to postal marketing, please clearly state this in your communication.
If you opt out of receiving marketing communications, this will not affect personal data provided to us as a result of other transactions, such as service agreements or other non-marketing-related communications.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may need to share your personal data with the following categories of recipients:
- Service providers who provide IT and system administration services.
- Professional advisors, including lawyers, bankers, auditors, and insurers.
- Government bodies and regulatory authorities that require us to report processing activities.
- Tenant Tracking Services, Tenant Referencing Companies, and Debt Collection Agencies.
- Third parties in the context of a business transaction, such as a sale, transfer, or merger of part of our business or assets.
- External contractors who may need to contact you for property access outside of regular hours.
- Your housemates: We will disclose the names and phone numbers of the members of your shared household to each other.
We require all third parties who receive your personal data to maintain its security and to process it in accordance with applicable data protection laws. We only allow these third parties to process your personal data for specified purposes and under our strict instructions.
In the event of a business transition, such as a sale, transfer, merger, or acquisition of our business or assets, your personal data may be disclosed to the new owners. If such a change occurs, the new owners will be permitted to use your personal data in the same ways as described in this Privacy Policy.
6. WHERE YOUR PERSONAL INFORMATION IS HELD
Your information may be held at our offices and at the premises of our third-party agencies and service providers, both in physical (paper) and electronic formats.
7. HOW LONG WILL YOUR PERSONAL INFORMATION BE KEPT
We will keep your personal data for the duration of your active relationship with us, while you’re a potential customer, or while we’re providing services. We also retain your data for at least the period needed to:
- Respond to any queries, complaints, or claims made by you or on your behalf.
- Provide evidence of fair dealings.
- To keep records required by law.
For tax purposes, the law requires us to retain basic customer information (including Contact, Identity, Financial, and Transaction Data) for six years after you stop being a customer.
We’ll ensure your personal data is not kept for any longer than necessary for the purposes described in this Privacy Policy.
8. INTERNATIONAL TRANSFERS
Your personal data will not be transferred outside the European Economic Area unless it is to a country that provides an equivalent level of protection for your personal data. However, occasionally our employees and contractors based overseas may need to access your data – in such instances, we will ensure they are contractually obligated to comply with the policies and procedures described in this document.
9. YOUR LEGAL RIGHTS
Under data protection regulations, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw that consent.
You can find more details about these rights here:
If you wish to exercise any of the rights mentioned above, please contact us by email at hello@homely-living.com.
You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or we may not comply with your request in those circumstances.
We may need to ask you for specific information to help us confirm your identity and ensure your right to access your personal data (or to exercise your other rights). This is a security measure to prevent personal data from being disclosed to someone who should not have it. We may also contact you to ask for further details about your request to help us respond more quickly.
We aim to respond to all legitimate requests within one month. Occasionally, it might take us longer than a month if your request is particularly complex or if you have made multiple requests. If this happens, we will inform you.
If you are not satisfied with any aspect of how we collect and use your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would appreciate it if you would contact us first if you do have a complaint so we can try to resolve it for you.
10. HOW TO REACH US
If you have any questions regarding this privacy policy or the personal information we hold about you, please contact us by post, email, or telephone.
Our contact information is shown below:
Unit 66, Orbis Wharf, Bridges Court Rd, London, SW113GW
hello@homely-living.com
020 8146 1871